One of the UK’s leading internet businesses, operating in a market about to undergo significant change, de-regulation and increasing competition, was facing uncertainty about their and the industry’s future. It was a time, more than ever, for the company’s employees to unite and look at ways they could prepare for the challenges ahead – to be ready, forward-looking and, most importantly, adaptable.
The Red Thread Partnership worked with the company’s directors to plan and host a one-day conference which would kick start a programme of work to help their staff to think through the issues they faced, experience different ways of responding to challenges and behave differently to ensure success going forward. The key elements of the challenge of dealing with uncertainty were weaved into a sailing round-the-world themed day, looking at issues of preparation, predicting weather patterns, navigation and dealing with competition.
The theme inter-weaved through the conference in the following ways:
“I thought today was a really good day and built on so many of the important areas we have agreed are essential for the future. I loved that it was focused on us being in the one boat and not internally competitive. It was an imaginative choice and delivered on all fronts. Beautifully organised and delivered. I would like to say thank you and your teams for a great day.” - Chair of the Board
As the event came to a close each delegate filled in a ‘Crew Book’ to take forward with them, containing notes from the day and tips from the Global Challenge team on dealing with future uncertainty. Professionally designed sails, featuring output from the event, were raised in the main lobby with pledge flags and photos from the event as a reminder of the key undertakings from the day. These prompts and others have subsequently helped the employees of this business to be truly prepared, and take an agile approach to navigating the challenges of their market.