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Freddie Guilmard

Managing Director

Freddie gets up in the morning, because...

His vision is that The Red Thread Partnership will become the place to come if you want better performance, better engagement, better leaders and managers, better teams, better communication and make a difference in the community while you are at it.

During the day...

Freddie is Red Thread’s Managing Director, does business coaching and leads medium to large scale culture change programmes. In his work he focuses on the What and the How; combines this with his ability to think both strategically and creatively; and never loses sight of what the customer wants and the business's purpose. He refuses to accept the myths that prevail in a business and encourages leaders to find the evidence of what is happening. From this he will help you orchestrate a range of activities that will drive effective change and engagement and help you create the story you want to tell.

Freddie has been doing this for over twenty years with companies such as: Renault, Daimler Chrysler UK, Marks and Spencer’s, Robert Horne, Axa Insurance, Bupa Health and Wellbeing, Royal Court, Family Court, DWP, DfES, Sport England, The Carphone Warehouse, Nestle Professional, Purina, Kerry Foods UK and Ireland, Lexus UK and Europe, Nominet, Sony Playstation, Ricoh, Santander, Panasonic Avionics.

His knowledge and insight into communication and engagement was recognised when he was invited to be a “Guru” on the government's Engage 4 Success task force. Freddie is a qualified NLP practitioner and licenced in psychometric tools such as MBTI.

...and afterwards...

Freddie gets out his guitar and goes and plays with his band Error 404 (tickets are available for the next gig), goes on long walks all over the country, ran his very first ½ marathon in 2015,still plays competitive tennis and avidly follows the Northampton Saints & Manchester United’s exploits.

He is also a trustee for one of Northamptonshire most important heritage project which involves the restoration of Delapre Abbey www.delapreabbey.org

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