Sheis absolutely passionate about all things customer. Finding ways to help organisations meet and exceed customer expectations without getting hemmed in by process and organisational red tape. With customer expectations higher than ever due to advancements in technology there has never been more pressure to innovate and improve in order to keep up with the ‘always on’ customer.
Michelle will be found working on a variety of projects which are usually focused on delivering a better customer experience. Ongoing and recent projects include updating the digital tools Mercedes put in their showroom environment, helping launch a sales aid app for Volkswagen Van Centre staff to help sell vans in a more customer focused way andworking with Management Teams to help them introduce tangible improvements in their Audi customer contact centre proposition.
Michelle has held senior positions in Marketing, Sales, After sales and Customer Care roles in the prestige automotive sector and has worked with a variety of stakeholders in senior management, franchisee, factory and agency positions. With extensive experience in re-defining the customer journey (if indeed there actually is one) in today’s technology driven world, she works tirelessly to question, challenge and find solutions that have longevity and tangible benefits on both sides.
Clients include UK importers such as Mercedes, Jaguar Land Rover, Volkswagen Group UK, Volkswagen Vans and Audi, dealer groups such as Lookers, Sandown Group and Ocean Automotive and suppliers to the industry such as Big Sofa, TTi, KTS Events and Freestone.
Before or during her day, Michelle likes to get out in the fresh air for some exercise. She also extends her versatility outside of work commitments by taking on the roles of taxi, cook and general nag to her 2 children. A keen singer and ex-dancer, Michelle is an amateur dramatics enthusiast and loves all things musical theatre.