🏢 The Client
ND Graphics is Canada’s leading distributor to the signage industry. After a decade of exponential growth, the business reached a point where leadership, operations, and strategy needed recalibration to sustain momentum and scale effectively.
đź“© The Invitation
RTP was invited in by their Non-Exec Director, who had previously partnered with us on a successful business transformation project. He introduced us to ND Graphics' owner, and tasked us with a clear goal:
“Help us look under the bonnet—what’s working, what’s not—and get us ready for the next chapter.”
🎯 Our Brief
Support ND Graphics to:
✔️ Understand cultural and operational dynamics
✔️ Identify barriers to scale
✔️ Uncover leadership and structural needs
✔️ Create clarity and alignment around growth strategy
🔍 Discovery Framework
We built the Discovery Phase around six core focus areas:
1. Operational Excellence
2. Customer Experience
3. Leadership & Vision
4. Growth Opportunities
5. Strategic Focus
6. Culture & Performance
đź‘Ą Teamwide Engagement
We supported internal communications from the start, ensuring transparency and buy-in. Every manager across the business took part in 1:1 interview, offering deep, nuanced insights into both their role and the wider business.
The openness and enthusiasm were exceptional; proof of the strong values driving ND Graphics’ success.
đź’¬ From Insight to Action
Key trends were presented at the annual management conference in Halifax, Nova Scotia. We co-designed and facilitated breakout sessions to explore these themes and generate practical ideas—many of which were adopted immediately by the team.
🟢 "Let’s Do This Anyway" initiatives got underway even before final recommendations were presented.
đź“Š Impact Highlights
✔️ Early initiatives implemented before project completion
✔️ Full leadership team engagement in strategic priorities
✔️ Cultural alignment with a growth-ready mindset
✔️ Immediate support on new leadership hires & structure
🤝 Ongoing Partnership
In January 2025, the RTP team delivered the final recommendations through a team coaching session—no PowerPoint fatigue, just strategic dialogue.
Following the session, we were invited to continue into the next phase:
âś… Implementation
âś… Leadership structure support
âś… Cultural integration
🔮 What’s Next?
The story with ND Graphics is still unfolding and we’re proud to be part of it.
As their transformation journey continues, we look forward to updating this case study with the next chapter.
For more information, please get in touch at admin@the-redthread.co.uk.
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