There’s more to us than meets the eye. Yes you’ll see a lot of Freddie and Adrian, but we have a wide network of amazing people who are passionate about what we do. 
Generating passion and energy! 

Freddie Guilmard | Business Simplifier & Managing Director 

During the day…  
He does business coaching and leads culture change and engagement programmes. In his work he has the ability to think both strategically and creatively; and never loses sight of what the customer wants and the business’s purpose. He will help orchestrate a range of activities that will drive effective change and engagement and help create the story a business wants to tell. 
Freddie has been doing this for over twenty years with companies such as: Renault, Daimler Chrysler, Marks and Spencer’s, Axa Insurance, Bupa, Sport England, The Carphone Warehouse, Nestle Professional, Purina, Kerry Foods, Lexus UK, Nominet, Sony Playstation, Ricoh, Santander, Panasonic Avionics. 
His knowledge and insight was recognised when he was invited to be a “Guru” on the government’s Engage 4 Success task force. Freddie is a qualified NLP practitioner and licenced in psychometric tools such as Myers Briggs. 
And afterwards… 
Freddie plays guitar with his band Error 404 and goes on long walks all over the country. He plays competitive tennis and avidly follows the Northampton Saints & Manchester United’s exploits. He is also a trustee for one of Northamptonshire's most important heritage project which involved the restoration of Delapre Abbey
We can all make a positive impact on the world 

Siobhan Godden | Senior Associate 

During the day…  
Siobhan could be supporting a client with their HR people needs, or delivering leadership and team workshops, every day is different. She has over 20 years’ experience in senior HR roles and is a Fellow of the CIPD. Her approach is practical and pragmatic. 
Siobhan is also an ICF accredited executive coach and licensed in tools such as Myers Briggs, Insights, Emotional Intelligence and the Game-Changing Index. 
And afterwards... 
The weekends are largely spent taxiing her two children to various clubs and socialising with friends and family. Siobhan is a Chair of Governors for a local Primary School which takes up a lot more time than she anticipated! And also volunteers for ‘Pregnant then Screwed’ a charity providing advice and support for those experiencing potential maternity discrimination at work. 
Passionate about strong and trusted partnerships with clients and colleagues. 

Kathryn Bell | Operations Manager 

During the day… 
Kathryn is an experienced Operations Manager with a wide range of skills across many business sectors. With a wealth of knowledge gained in managing a variety of projects and teams, she offers skills in the areas of planning, finance, HR, project management and people management. 
She prides herself on her attention to detail and ability to deliver results in a calm and methodical manner. 
And afterwards… 
Kathryn loves long countryside walks with her beloved dog, spending time working in the garden and enjoying time with friends. 
You get out of life what you put in. 

Emily Short | Project Coordinator 

During the day… 
Emily supports the management of projects to ensure timely delivery, management of office logistics, data, collaborate co communications between organisations and clients. Provide support of business development; budgets, strong communication and client relationships for the successful running of projects. Co-ordination of marketing initiatives. 
Emily considers her strengths to be good organisation, ability to communication with a cross section of people and her proactive attitude. 
And afterwards… 
Emily has three school age children whom keep her extremely busy and on her toes, but she likes to find time to catch up with friends, cook and read and is currently completing the Goodreads reading challenge for 2022 and hopes to read 100 books this year 
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